Meet Our Founder
Crystal Hernandez
Founder & CEO
“I started Lucere Estates because I know what it feels like to want something better for your family and not know where to begin. As a single mother building my future one step at a time, I created the guide I wish I'd had. Every step here is one I believe in. You don't have to figure it out alone.”
Our ventures
Where this work began.
Crystal Hernandez leads a family of ventures. Each one is a separate company, and each is linked below.
Crystallized Ventures
Private aviation and concierge, personally managed. Lucere Estates is a Crystallized Ventures initiative.
Lucere Estates
This platform: education, planning and organization on the path to a first home, land or business space.
Crystallized Partnerships & Media
An advertising and business development practice for independent brands, with a written plan and approval before anything goes live.
Founder-led initiative
The Lucere Initiative Foundation
A founder-led philanthropic initiative, separate from the ventures above. The Foundation is not part of Lucere Estates and shares no legal entity with Crystallized Ventures or Crystallized Partnerships & Media.
Program, giving and contact information is handled by the Foundation separately and is not published on this page.